Malmö, 29 May 2026: Most small businesses go online with a website. Far fewer have a website that actively works for their business: taking bookings, selling products, ranking in LLMs, and keeping pace with the market. Analysis by one.com finds that at least thirty percent of small business websites across Europe are out of date; depending on aged software, with outdated designs, no integrated business tools such as bookings or social media, or SEO settings that no longer reflect how search engines rank and surface local businesses. Today, one.com addresses that directly, with the launch of Aida AI Website Builder: one of the first AI-native business platforms built specifically for European small businesses and start-ups. Available from 29 May.
Aida combines website creation, modernisation, bookings, e-commerce and AI-powered optimisation in a single platform built for small businesses
An outdated website is a business problem, not just a design problem
A website that looks old signals to customers that a business may be, too. More practically, a site without online booking loses appointments to competitors who have it. A site without an integrated shop loses sales to platforms that make buying frictionless. And a site with outdated SEO simply does not get found. For the 30 percent of European small businesses whose websites fall into this category, the cost is measured in customers, not clicks.
Aida's modernisation function solves this without the complexity or expense that has historically put a proper website refresh out of reach. Paste a URL and Aida’s AI Agents produce a redesigned, fully functional site in minutes, regardless of where it is currently hosted, with bookings, e-commerce, SEO settings, and social media integrations built in from the start.
Built for Europe's small business moment
Europe has more than 32 million enterprises, and 99 percent of them are micro or small businesses, representing 48 percent of EU employment. Yet only 19 percent of small enterprises used AI in 2025, compared with 55 percent of large businesses.¹ Cost and the absence of ready-to-use tools are the primary barriers to adoption.² Aida is one.com's direct answer to that gap: proactive AI built for the businesses that need it most, requiring no technical expertise, at an affordable monthly subscription.
The gap between what small businesses need and what they currently have is wide. A group.one survey3 of 1,022 European small business owners found that while 78 percent use social media, 74 percent of those manage their accounts entirely by hand. Only around 11 percent use a CRM to manage customer relationships. Fewer than 5% have online booking capabilities. The intent is there. The tools, and the time to use them, often are not.
"Millions of small businesses across Europe have a website, but too many of those websites are costing them customers rather than winning them," says Chris Blaine, COO, one.com. "An outdated site with no online booking, no shop, and poor search visibility is not a digital presence. It is a missed opportunity, every single day. Aida’s agents fix that in minutes, and then keep working to make sure the business stays competitive.”
From idea to operational business, in minutes
For businesses starting from scratch, a single natural-language prompt generates a fully structured, industry-specific website with professional design, a booking system, an online shop, SEO settings and more, ready to go live in minutes with no technical skills required. For those modernising an existing site, the result is the same: a current, functional business platform rather than a static brochure, delivered in minutes rather than weeks.
Everything a small business needs is included in a single subscription: website, professional email, e-commerce shop, bookings, calendar integration, social media integrations, SSL security, SEO tools, and an Instagram gallery. Social media management, CRM, payments, email marketing, analytics, and GDPR-compliant consent management will be added during summer 2026, alongside a full suite of proactive AI Business Agents covering Marketing, SEO, Sales, and Customer Support. Unlike traditional tools that require manual operation, these agents are simply enabled by the user and then run autonomously in the background. Constantly analysing traffic, running marketing campaigns, and uncovering growth opportunities 24/7, with the user always in control.
"At least three in ten small business websites across Europe are not doing the job they should be doing. That is not a design problem. It is a growth problem," says Daniel Hagemeier, CEO, group.one. "Modernising a website has always meant cost, complexity, and risk. Aida removes all three. Paste a URL and within minutes you have a current, fully designed website , with bookings, a shop, and SEO features. And from that point, Aida keeps working to grow the business. Every small business owner in Europe deserves an easy to use AI made for their demands, and until now, very few have had access to it."
About Aida AI Website Builder availability
All sites are hosted on EU infrastructure by default, with customer support available in 11 European languages. Aida AI Website Builder is available from 29 May 2026 at one.com, with a 14-day free trial. Three subscription tiers, for portfolios, bookings, and e-commerce, are priced from €7.99 to €17.99 ex. VAT per month.
→ Try Aida today at https://www.one.com/en-gb/websitebuilder/
Sources: ¹ Eurostat, Digitalisation in Europe — 2026 edition, April 2026. ² European Commission, Apply AI Strategy, October 2025. 3 group.one survey, 2025, n=1,022 small business owners.
About one.com
one.com serves approximately one million small businesses across Europe. Founded in Denmark in 2002 and headquartered in Malmö, Sweden, one.com provides domains, hosting, and a suite of SaaS tools for building and growing an online presence, all hosted in the EU, with customer support available in 11 languages.
About group.one
Headquartered in Sweden with offices in 15 countries, group.one serves over 2 million customers, predominantly small and medium-sized businesses. The company provides digital solutions across Software as a Service, Cloud Hosting, and Digital Marketing. Under group.one ownership, leading brands including one.com, Zoner, WP Rocket, Rank Math, Hostnet.nl, Herold.at, and more than 20 others enable entrepreneurs to present, attract, and sell online. group.one has grown its revenues (pro forma) to over €400 million in the financial year ending 30 September 2025. The Aida AI platform is embedded across 67% of the group's product portfolio.